DIA Rooibos & Cinnamon Tea

This product is a private-label Rooibos and Cinnamon tea sold under the DIA brand. The barcode prefix (84) indicates the product is registered in Spain, where DIA is headquartered. As a supermarket house brand, the manufacturing is often outsourced to specialized food and beverage processing plants within Spain to maintain supply chain efficiency for the local market.

DIA (Distribuidora Internacional de Alimentación) was founded in 1979 in Spain. Over its history, it was owned by the French group Carrefour for several years before becoming independent again. Currently, the majority ownership is held by LetterOne, an international investment firm. The brand remains a staple of the Spanish retail landscape, focusing on discount pricing and high accessibility through a vast network of neighborhood stores.