Old El Paso Mild Salsa

Old El Paso is a globally recognized brand synonymous with Mexican-style cuisine, though its roots are firmly planted in the United States. Founded in 1917 by the Mountain Pass Canning Company in New Mexico, it was later acquired and branded as Old El Paso under Pet Inc. Today, the brand is a core part of the General Mills portfolio.

While the brand reflects Mexican culinary heritage, its manufacturing is distributed globally to serve various international markets. Products sold in Europe, like this salsa jar found in France, are often produced in regional facilities to maintain supply chain efficiency, frequently in Spain or other European locations, though global sourcing is common. General Mills, headquartered in Minneapolis, USA, continues to manage the brand's global expansion and product innovation.