Joker Le Fruit Fruit Juice

Joker is a historic French beverage brand founded in 1936 in Mâcon, Burgundy. The brand is a leader in the French fruit juice market, known for its iconic mascot and wide range of flavors. While the fruits are sourced from across the globe (EU and non-EU origins) to ensure quality and ripeness, the juices are bottled and processed locally in France, specifically at the site in Mâcon as indicated on the label.

Historically part of the family-owned group, it changed hands several times before being acquired by Eckes-Granini Group, a prominent German company specializing in fruit juices. Today, Joker remains an essential part of the Eckes-Granini portfolio, benefiting from international distribution and innovation while maintaining its strong French identity and local production roots.