Alpro Tropical Coco coconut drink

Alpro is a pioneering brand in the plant-based food industry, established in 1980 in Wevelgem, Belgium. Originally founded by Philippe Vandemoortele as a subsidiary of the Vandemoortele Group, it focused on soy-based products before expanding into a wide range of alternatives including coconut, almond, and oat.

The product shown is a plant-based coconut and rice drink, designed as a dairy alternative. Production typically occurs across several European facilities, primarily in Belgium, the United Kingdom, and France, to serve various regional markets efficiently.

In terms of ownership, Alpro was acquired by the American company WhiteWave Foods in 2009. Following WhiteWave's acquisition in 2017, Alpro became a key part of the French multinational food-products corporation Danone. Today, Danone manages Alpro as a flagship brand within its 'Plant-Based' business unit, maintaining a strong presence in the European market.