Dave & Jon's Dadlar Sour Cola

Dave & Jon's is a Swedish brand that has gained significant popularity for creating innovative snacks, particularly their flavored dates which serve as a healthier alternative to traditional candy. The brand was founded by brothers David and Jonas (Dave & Jon) in Uppsala, Sweden. They initially started by selling nuts and eventually transitioned into their now-famous line of flavored dates.

The production of these dates involves sourcing high-quality dates primarily from regions like the Middle East or North Africa, which are then processed and flavored in their facilities in Sweden. The brand remains under its original parent company, Healthy Co (now operating as part of the Humble Group ecosystem), focusing on snacks with no added sugar. As of 2026, the brand continues to be a core part of the Humble Group's portfolio, reflecting the ongoing consumer trend toward functional and natural food options.