Cube Attain road bike

Cube is a prominent German bicycle brand founded in 1993 by Marcus Pürner in Waldershof, Bavaria. The brand has grown from a small operation in a corner of his father's furniture factory to one of the largest bicycle manufacturers in Europe. Cube is known for offering a wide range of mountain, road, and e-bikes that balance high-quality components with competitive pricing. While headquartered in Germany, the company utilizes a global supply chain for frames and components, with final assembly often occurring at their state-of-the-art facility in Waldershof. The brand remains privately held under its original leadership structure, maintaining its identity as a Bavarian-rooted company with global reach.