BILLA Mehl Glatt Type W 700

BILLA Mehl Glatt is an Austrian-sourced wheat flour specifically designed for baking and cooking. The product prominently features the '100% Weizen aus Österreich' seal, indicating its domestic agricultural roots. As a private label product of the BILLA supermarket chain, it represents a core staple in the Austrian retail market.

Originally founded in Austria by Karl Wlaschek in 1953, BILLA has grown to become one of the most recognized retail brands in the country. Since 1996, the brand has been under the ownership of the REWE Group, a major German diversified retail and tourism cooperative. The manufacturing process focuses on Austrian raw materials to ensure regionality and quality standards typical for the local market.