clever Österreichische Teebutter

Clever is a well-known private label brand primarily serving the Austrian market. The Teebutter (tea butter) shown is a staple dairy product produced in Austria, as indicated by the 'AMA Gütesiegel' (Austrian Quality Seal) on the packaging. This seal guarantees that the raw materials are 100% sourced from Austria and processed within the country.

The brand 'Clever' was launched in 1999 by the Billa group. Today, it is the budget-friendly house brand for the REWE Group's retail subsidiaries in Austria, including Billa, Merkur (now Billa Plus), and Penny. REWE Group, headquartered in Germany, is one of Europe's largest retail and tourism co-operatives. While the brand originates from the Austrian subsidiary's market strategy, the ultimate ownership lies with the German REWE conglomerate.