Écoidées Psyllium blond

Écoidées is a French brand founded in 2002 by Guy Lebon. The company specializes in organic and fair-trade products, focusing on natural dietary supplements and superfoods. Psyllium blond (Plantago ovata) is primarily grown in India, which is the world leading producer, and Écoidées sources its raw materials from there through fair-trade partnerships.

The brand is owned by the French family-run SME based in Alsace. They have maintained a strong commitment to ethical sourcing and environmental sustainability, ensuring their products are certified organic (AB label) and support local growers in the countries of origin.