Amstel Premium Pilsner Beer

Amstel is a globally recognized beer brand with deep roots in the Netherlands, having been founded in 1870 in Amsterdam. Named after the Amstel River which provided ice for cooling the brewery, the brand has historically been celebrated for its 100% malt pilsner recipe.

Today, Amstel is a flagship brand within the Heineken N.V. portfolio. While it maintains its Dutch heritage and original brewing standards, it is manufactured in numerous countries across the globe to serve local markets. This decentralized production model ensures freshness and reduces logistics costs. In Romania, where this specific packaging originated, the brand is managed and produced by Heineken Romania, a local subsidiary of the global parent company.