Smax Peanut Chocolate

Smax is a popular confectionery brand primarily known in Southeast Asian markets, particularly Indonesia. The product shown is a chocolate-covered peanut candy, characterized by its bright orange wrapper featuring illustrations of peanuts and melting chocolate. It is manufactured by PT Smax Makmur Sejahtera, an Indonesian company that specializes in a variety of snack foods, including the well-known Smax Rings (cheese-flavored snacks).

Historically, the Smax brand has been part of the portfolio of the Mayora Group or associated entities through distribution networks in Southeast Asia. The brand has expanded its presence to international markets, appearing in specialty snack stores across Australia and parts of Europe, often distributed as part of a diverse range of Indonesian sweets. In the current market landscape of 2026, the brand remains under Indonesian ownership, continuing to produce high-demand snacks that cater to both domestic and export markets.