About You online fashion

About You is a leading European fashion and technology company based in Hamburg, Germany. Launched in 2014, it has rapidly grown into one of the largest fashion e-tailers in Europe by focusing on a personalized shopping experience. The brand's products, including its private labels, are manufactured across a diverse supply chain spanning multiple countries globally, particularly in major textile hubs.

The company was founded by Tarek Müller, Sebastian Betz, and Hannes Wiese. Today, it operates as a publicly traded company on the Frankfurt Stock Exchange. While it functions as an independent digital entity, it has strong historical and strategic ties to the Otto Group, which remains a significant shareholder and provided the initial corporate backing for its development.