Barebells Coco Choco Soft Protein Bar

Barebells is a Swedish-born brand that has revolutionized the functional food market by focusing on protein-rich snacks that do not compromise on flavor. Since its inception, the brand has become a global leader in the fitness community, particularly known for its 'Soft Bar' and original protein bar ranges that feature no added sugar and high protein content.

While the brand originated in Sweden, its manufacturing is decentralized to meet global demand. Most bars destined for the European market are produced in specialized facilities in Croatia and other parts of the EU. The brand is part of the Vitamin Well group, which represents a significant portfolio of health-conscious beverage and snack brands. The ultimate ownership lies with the Swedish investment firm Bridgepoint, which supports the brand's expansive international distribution and product innovation strategies.