Proper Chips Lentil Chips

Proper Snacks, originally known as Propercorn, is a prominent British snack brand founded in 2011 by Cassandra Stavrou and Ryan Kohn. The brand gained initial fame for its premium popcorn before expanding its portfolio into lentil-based chips and other plant-based snacks. Known for its 'Proper Chips' line, the products are marketed with a focus on healthier ingredients, being gluten-free, vegan, and having lower fat content compared to traditional potato crisps.

The manufacturing of Proper Chips primarily takes place in the United Kingdom, utilizing high-quality ingredients to meet their B Corp certification standards. In 2021, the company entered a significant new chapter when it was acquired by the Exponent Private Equity-backed group, The Curators (now part of the wider snacks group often referred to under the umbrella of 'Proper' or its holding entity following the merger with Eat Real). This move created one of the UK's largest independent healthy snack platforms, maintaining its headquarters in London while expanding its reach across Europe and beyond. The brand remains a leader in the better-for-you snacking category, emphasizing sustainable production and ethical business practices.