By Veira Moisture Shampoo

By Veira is a modern hair care brand that emphasizes high-quality ingredients with a focus on Scandinavian simplicity and sustainability. This specific Moisture Shampoo is formulated as a vegan and color-preserving product, designed to hydrate dry hair through the use of Provitamin B5 and rapeseed oil.

The brand is a private label or exclusive line developed within the Nordic beauty market, notably sold through major retailers like Lyko. It prides itself on local production, with manufacturing largely taking place in Sweden to ensure strict quality control and environmental standards are met. The product also bears the B Corp Certification, highlighting the company's commitment to social and environmental performance.

Ownership of By Veira is held by the Swedish beauty giant Lyko Group AB. Lyko has transitioned from a local hair salon into one of Northern Europe's leading beauty commerce companies. As the ultimate owner, Lyko Group AB manages the product's development, branding, and distribution through its extensive retail and online network in Scandinavia and beyond.