Felce Azzurra Karité Sublime shower gel

Felce Azzurra is an iconic Italian brand with a heritage spanning over a century. Known for its distinct fragrances and 'blue fern' motif, the brand has become a staple of Italian hygiene and household culture. The product shown, Karité Sublime Doccia Gel, is part of their extensive body care line featuring shea butter for skin nourishment.

Today, Felce Azzurra remains under the ownership of Paglieri S.p.A., maintaining its roots in Alessandria, Italy. The company prides itself on internal production, with the majority of its manufacturing processes taking place in Italy to ensure quality control and brand authenticity. As a family-run business that has transitioned across generations, Paglieri has successfully adapted the brand to modern markets while keeping its classic olfactory identity intact.