Sun Rice Original 2.0 chocolate-style bar

Sun Rice is a well-known brand of puffed rice confectionery. The "Original 2.0" version shown in the image is a specialized cocoa-free alternative that uses ChoViva, a sustainable chocolate alternative made from oats and sunflower seeds. The product is manufactured and managed by the Rübezahl-Riegelein Group, which is a major family-owned confectionery manufacturer based in Germany.

Originally founded in the mid-20th century, the brand has grown into a staple of the German snack market. The recent introduction of ChoViva technology highlights the brand's shift toward innovative and sustainable ingredients while maintaining the classic puffed rice texture that Sun Rice is known for. The production mainly takes place in German facilities located in Dettingen unter Teck and Cadolzburg.