Van Houten L'Original Cacao en Poudre

Van Houten is a historic brand widely recognized for revolutionizing the cocoa industry. Founded in 1828 by Coenraad Johannes van Houten in the Netherlands, the company pioneered the 'Dutching' process, which removes the bitterness of cocoa and makes it water-soluble. This innovation essentially laid the groundwork for modern chocolate consumption.

Today, the brand is a staple in many kitchens, particularly in Europe and parts of Asia, used both for baking and as a beverage base. While its roots are firmly planted in Dutch history, the brand is now under the stewardship of the Barry Callebaut Group, the world's leading manufacturer of high-quality chocolate and cocoa products.

Manufacturing takes place across several major Barry Callebaut facilities worldwide to serve global markets. The ultimate ownership lies with the Barry Callebaut Group, headquartered in Zurich, Switzerland, following several decades of corporate transitions after the original family business was sold.