PlayShifu Orboot Earth

PlayShifu Orboot Earth is a popular educational toy designed to integrate physical play with Augmented Reality (AR). It allows children to interact with a physical globe via a smartphone or tablet app, exploring various cultures, monuments, animals, and maps through a digital interface.

The brand PlayShifu was founded in 2016 by Dinesh Advani and Vivek Goyal, two childhood friends who aimed to create tech-based learning tools for children. The company has its roots in both India and the United States, operating as a multi-national tech startup with a focus on 'phygital' (physical + digital) learning experiences.

While the company has a strong presence in international markets, manufacturing is typically handled across several hubs in Asia (notably India and China) to maintain global distribution. PlayShifu remains the primary brand under its parent company, MobilizAR Technologies PVT LTD, headquartered in Bengaluru, India.