Floralys kitchen towel

Floralys is an exclusive private label brand established by the German discount giant Lidl. Originally designed to offer high-quality paper hygiene products at competitive prices, the brand has become a staple for household essentials such as toilet paper, napkins, and kitchen towels across Europe.

While the brand's identity is deeply rooted in Germany where Lidl is headquartered, manufacturing for Floralys products is decentralized. To ensure cost-efficiency and reduce environmental impact, production often occurs in regional facilities close to the markets where they are sold. Major suppliers for these products include global hygiene powerhouses like Essity or Lucart, who operate factories across various European countries including Germany, Italy, Poland, and France. The specific product shown features 100% recycled paper, aligning with the brand's commitment to sustainability as indicated by the EU Ecolabel certification.