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bpc (bonprix collection) is a core fashion brand owned by the German retail company Bonprix, which is a major subsidiary of the Otto Group. Established in 1986 and headquartered in Hamburg, Bonprix has grown into a significant international fashion provider, operating across Europe and the Americas. The bpc label focuses on everyday lifestyle apparel that combines affordability with comfort.
Manufacturing for bpc products occurs globally, primarily in key textile production hubs such as China, Bangladesh, Turkey, and India, depending on the specific garment line. As part of the Otto Group, the brand benefits from extensive logistics and sustainable supply chain initiatives. The ultimate ownership remains with the Otto Group, one of the world's largest e-commerce retailers based in Germany.
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