Ajax Pino floor cleaner

Ajax is a quintessential American household brand with a global footprint. It was famously launched in 1947 by the Colgate-Palmolive Company as a powdered cleanser and quickly became known for its 'Stronger than Grease' marketing campaigns. In Spain and other European markets, the brand is widely known for its multi-purpose liquid cleaners.

Today, the brand is owned and managed by the American multinational Colgate-Palmolive. While originally from the United States, production for the European market often takes place in regional facilities, notably in Greece (Viokyt) and other European Union locations to serve local demand. The ultimate ownership resides in New York, United States, maintaining its status as a cornerstone brand of one of the world's largest consumer goods companies.