Lenskart BLU computer glasses

Lenskart BLU is a specialized range of eyewear designed to block harmful blue light emitted by digital screens, such as smartphones, computers, and televisions. Launched by the Indian eyewear retail giant Lenskart, these lenses are intended to reduce digital eye strain and improve visual comfort for tech-savvy consumers in the modern digital age.

Lenskart was founded in 2010 by Peyush Bansal, Amit Chaudhary, and Sumeet Kapahi in India. The company revolutionized the Indian eyewear market by adopting an omni-channel approach, combining a robust online platform with a massive network of physical retail stores. Lenskart remains the ultimate owner of the BLU brand, operating as a unicorn startup with substantial backing from global investors like SoftBank, Temasek, and Alpha Wave Global.

While Lenskart has established significant automated manufacturing and lens glazing facilities in Bhiwadi (India) to speed up delivery, much of the frame production and component sourcing for their house brands occurs in China and other global manufacturing hubs. By maintaining control over the supply chain and design process, the company continues to expand its footprint across Southeast Asia and the Middle East.