Kellogg's Special K Cioccolato Fondente snack bar

Special K is a flagship brand of breakfast cereals and meal bars, originally launched by Kellogg's in 1955 in the United States. It was the first cereal to include seven vitamins and iron, positioning itself as a health-conscious lifestyle brand.

Today, the brand is owned by Kellanova, a company formed in 2023 following the corporate spin-off of the Kellogg Company's North American cereal business (now WK Kellogg Co). Kellanova maintains the global rights to the brand and snack categories. Production for European markets typically occurs in several locations, including plants in the United Kingdom, Spain, and Poland, to ensure fresh distribution across the continent.