Logik Home Products

Logik is a private-label brand established by the major retail group Currys plc. It was created to provide a range of affordable consumer electronics and household appliances, including everything from televisions and audio equipment to kitchen essentials like kettles, toasters, and washing machines.

While the brand is rooted in the United Kingdom through its parent company, the products themselves are manufactured through a global supply chain. Most Logik items are produced by Original Equipment Manufacturers (OEMs) in China and across Various countries in Southeast Asia and Europe, depending on the specific product category.

As a house brand, Logik is exclusively distributed through Currys stores in the UK and Ireland, and through sister retailers like Eljøp and Gigantti in the Nordic regions. This ownership structure allows Currys plc to manage the product lifecycle from design specifications through to retail, ensuring the brand remains a budget-friendly alternative to premium electronic manufacturers.