Coros smartwatches and GPS sports technology

Coros is a high-performance sports technology company that has quickly become a significant competitor in the wearable market, particularly among marathon runners and mountain athletes. Founded in 2016, the brand initially gained attention with smart cycling helmets before pivoting its primary focus to GPS sports watches designed for extreme battery life and durability.

While the company has a strong operational and marketing hub in Tustin, California, its industrial roots and manufacturing are based in China. The brand is known for its hardware efficiency and frequent software updates that enhance product longevity. Coros maintains its own manufacturing facilities, allowing for tight control over the production process of its Apex, Vertix, and Pace series.

The global ownership of Coros is tied to its parent company, Guangdong Coros Innovations Technology, with a presence across both the United States and China. The brand continues to operate as an independent entity focused on the athletic community, utilizing a global distribution network to reach professional and amateur athletes alike.