POCO smartphone

The POCO brand, originally a sub-brand of Xiaomi, was launched in 2018 to target the budget-friendly yet high-performance enthusiast market. Known for its 'flagship killer' philosophy, the brand gained massive popularity starting with the Poco F1. While it operates as an independent brand today, it shares significant R&D, supply chain, and manufacturing resources with its parent company, Xiaomi Corporation. Most POCO devices are manufactured in China, although some regional assembly occurs in countries like India to meet local demand.

Xiaomi Corporation, the ultimate owner, is a global electronics giant headquartered in Beijing, China. Since its founding in 2010, Xiaomi has expanded from a smartphone manufacturer into one of the world's largest IoT (Internet of Things) platforms, producing everything from home appliances to electric vehicles. POCO remains a strategic brand within their portfolio, focusing on a younger, tech-savvy audience.