Vaseline Intensive Care Body Lotion

Vaseline is one of the most recognizable skincare brands in the world, rooted in a history that dates back to the 19th century. The brand began with the invention of 'Petroleum Jelly' by Robert Chesebrough in the United States. His discovery of 'rod wax'—which oil workers used to heal their skin—led to the development and patenting of the product in 1872. Over the decades, the brand expanded from its iconic jelly to a wide range of lotions, creams, and lip care products designed to heal and protect the skin barrier.

Today, Vaseline is a flagship brand under the ownership of Unilever, a global consumer goods giant. While the brand originated in the United States, its manufacturing is now global to meet international demand. Production facilities are located in numerous countries, including the United States, India, South Africa, and various European nations, ensuring that its intensive care formulas are accessible in virtually every market worldwide. This global footprint allows the brand to tailor specific formulations to regional skin needs and climate conditions.

As part of the Unilever portfolio, Vaseline benefits from a massive distribution network and extensive research and development resources. The brand continues to focus on therapeutic skin health, often partnering with dermatologists and international relief organizations. Its ownership by Unilever remains stable heading into 2026, with a continued emphasis on sustainable packaging and the inclusion of high-quality ingredients like pure oat extract and ultra-hydrating lipids in its Intensive Care line.