Vicenzi Pastry Products

Vicenzi is a symbol of fine Italian pastry, with roots tracing back to 1905 when Matilde Vicenzi opened a small artisanal bakery in San Giovanni Lupatoto, near Verona. The brand is world-renowned for its high-quality ladyfingers (Vicenzovo), puff pastry snacks (Millefoglie d'Italia), and amaretti cookies. To this day, the brand maintains its commitment to traditional recipes and high-quality ingredients, ensuring the authentic taste of Italian baking traditions.

While the company has expanded globally, manufacturing remains concentrated in its specialized production sites in Italy, particularly in the Verona region. This localized production ensures adherence to the strict quality standards and traditional methods that have defined the brand for over a century. The focus remains on artisanal quality scaled for the international market through modern technology.

The brand is currently owned and managed by Vicenzi S.p.A. (Gruppo Vicenzi), an independent Italian family business. The group has grown through strategic acquisitions, such as the purchase of the Mr. Day and Grisbì brands from Parmalat in 2005. Despite its international reach, the company remains firmly rooted in its family heritage and continues to operate from its Italian headquarters.