Kingsway Raspberry Soft Drink

Kingsway is a well-known private label brand exclusive to the Salling Group's retail network, particularly found in Netto. This raspberry soft drink is a sugar-free variant intended for dilution, typically in a ratio of 1 part concentrate to 11 parts water.

The brand was originally developed for the Danish market to provide affordable alternatives to branded products. It is owned and managed by the Salling Group, Denmark's largest retail company. Production typically takes place in Denmark or neighboring EU countries through contract manufacturers, ensuring quality control and efficient logistics for the Nordic market. As a private label, ownership remains with the Salling Group, which also operates chains such as Føtex and Bilka.