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Neutral Colour Laundry Powder

ownerUniliver (Denmark)
originDenmark
manufacturedPrimarily in Denmark, but also produced in other locations

Neutral is a specialized household and personal care brand specifically developed for individuals with sensitive skin or allergies. The brand's origin dates back to Scandinavia, specifically Denmark, where it was created by the company A/S Blumøller (now part of the Unilever group) over 40 years ago. Its core principle is the exclusion of unnecessary additives like perfumes and dyes, a philosophy that has made it a leading choice in the Nordic market.

Today, the brand is owned by the British multinational Unilever. While several Neutral products are historically manufactured in Denmark to serve the Northern European market, Unilever's expansive supply chain means production may occur in various European facilities depending on the specific product format. The brand maintains strong ties to its heritage through certifications like the Nordic Swan Ecolabel and approval from various asthma and allergy associations across Scandinavia.

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