JOOP! Towel

JOOP! is a prestigious German fashion and lifestyle brand established by the designer Wolfgang Joop in Hamburg in 1986. Originally starting as a designer fashion house, it quickly evolved into a full-scale lifestyle brand encompassing fragrance, home textiles, and accessories.

Today, the brand is owned by the Holy Fashion Group (Strellson AG), based in Switzerland. While its design roots are firmly German, manufacturing is handled by various global partners. Specifically, its high-quality home textile line, including towels like the one pictured, is produced through licensing agreements with specialized manufacturers such as CAWÖ in Germany or other global suppliers, leading to multiple countries of production depending on the specific product line.