Eurovision Song Contest

The Eurovision Song Contest is a unique international media property and the world's largest live music event. Originally conceived in 1956, the brand represents a collaborative effort among television broadcasters across Europe and beyond. While the physical 'production' or hosting of the event moves annually across different nations depending on the previous year's winner, the brand and technical standards are centrally managed.

Ownership of the brand resides with the European Broadcasting Union (EBU), an alliance of public service media organizations. Headquartered in Switzerland, the EBU ensures that the brand maintains its identity as a non-commercial, non-political cultural event, despite its massive commercial scale and global broadcasting reach.