American Erdnusscreme Crunchy peanut butter

American Erdnusscreme is a private label brand typically associated with the German discount retailer Lidl. Despite the 'American' branding and the use of the stars and stripes on the packaging, the product is actually manufactured within the European Union. The specific country of manufacturing can vary depending on the production lot, though it is often processed in Germany or neighboring EU states. The peanuts themselves are sourced internationally, specifically from South America.

As a private label product, the brand was created by Lidl to offer customers an 'American-style' crunchy peanut butter experience. The brand is owned and managed by Lidl Stiftung & Co. KG. Lidl is a global discount supermarket chain headquartered in Neckarsulm, Germany, and is part of the Schwarz Group, which is one of the largest retailers in the world.