Made O'Meter
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Øgo is a private label brand primarily associated with Netto, a Danish discount supermarket chain. This specific product, an organic whole grain Pizza Margherita, is part of Netto's range of organic products aimed at providing sustainable and healthy options at a lower price point. While the brand is Danish in origin and managed by the Salling Group, the manufacturing of their authentic pizza line is typically sourced from Italy to ensure traditional quality.
The Salling Group is Denmark's largest retailer, owned by the Salling Foundations. This ownership structure ensures that the profits are reinvested into the business or donated to various charitable causes, rather than going to private shareholders. The Øgo brand serves as a core pillar of Netto's organic strategy across its stores in Denmark, Germany, and Poland.
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