Antoni Pizza Pepperoni

Antoni is a premium frozen pizza brand specifically developed for the Danish retail market. The product is marketed with a strong emphasis on authentic Italian craftsmanship, as indicated by the 'Håndlavet i Italien' (Handmade in Italy) label and the use of wood-fired ovens.

The brand is a private label owned by the Salling Group, Denmark's largest retail group. The pizza features a long-rising dough and is topped with pepperoni, smoked bacon, and red onions. While the brand evokes a traditional Italian pizzeria feel through its naming and design, it is part of the Salling Group's strategy to offer high-quality, specialty frozen meals across its store banners, including Føtex and Bilka.