Starwax Soluvert Piedra Blanca surface cleaner

Starwax is a historic French brand founded in 1946 near Lille, initially specializing in wax for wooden floors. Over decades, it expanded into a comprehensive range of home care products. The Soluvert line, featuring the Piedra Blanca (White Stone) cleaner, represents their commitment to more natural, eco-friendly ingredients.

The brand is manufactured primarily in France, maintaining its heritage of local production near the original headquarters. Today, Starwax is part of the Brunel SAS group, which is a major player in the European home care market. Brunel SAS is owned by the Altaïr Group, a larger entity focused on household cleaning and restoration products, based in France.