Zeta Pinsa

Zeta Pinsa is a traditional Italian bread base crafted with sourdough and olive oil, designed to be topped and baked according to a consumer's preference. This specific product is part of the Zeta range, which focuses on bringing authentic Mediterranean flavors to northern Europe.

The brand was founded in Sweden by Fernando Di Luca, an Italian immigrant who introduced olive oil and Mediterranean cuisine to the Swedish market in the 1970s. While the brand is Swedish-born and owned, the pinsa itself is manufactured in Italy to maintain authentic production methods.

Today, the brand remains under the ownership of Di Luca & Di Luca AB, a family-owned company based in Stockholm. They remain the primary curators and distributors of Mediterranean delicacies in the Nordic region.