Made O'Meter
Discover where a brand or product originates
Aussie is a well-known hair care brand that, despite its name and iconic kangaroo logo, has a complex international history. The brand was originally founded in 1979 by Tom Redmond, an American businessman, after he visited Australia and was inspired by local ingredients like macadamia nut oil and kangaroo paw flower. This led to the creation of the '3 Minute Miracle' treatment, which catapulted the brand to global fame.
While the brand's identity is deeply rooted in Australian heritage and ingredients, its corporate ownership has been international for decades. Today, Aussie is owned by Procter & Gamble (P&G), an American multinational consumer goods corporation. Manufacturing for Aussie products occurs in various locations globally, including the United Kingdom and France, to supply different regional markets. The brand remains a staple in the hair care industry, balancing its Australian-inspired branding with the global distribution power of its American parent company.
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