Morin Strawberry Jam

Morin is one of Indonesia's most recognized brands for fruit jams and spreads. The brand was established by PT. Astaguna Wisesa, a domestic Indonesian company that has been operating since the 1970s. The Morin Strawberry Jam, specifically identified by its blue lid and vibrant label, is a staple in Indonesian households, often used for breakfast and baking.

Everything from the raw materials to the manufacturing occurs within Indonesia. The product shown is produced by PT. Astaguna Wisesa in their facility located in Bekasi, West Java. The brand has maintained its presence in the market for decades by focusing on local taste preferences and broad distribution through supermarkets and traditional markets across the archipelago.

Ownership of the brand remains with the original founding company, PT. Astaguna Wisesa. As a private Indonesian entity, it manages the entire lifecycle of the product from sourcing ingredients to final distribution. The brand's longevity and 'BPOM' (Indonesian National Agency of Drug and Food Control) certification have secured its position as a market leader in the Indonesian fruit preserves sector.