Jordan Individual Reach toothbrush

Jordan is a historic Scandinavian brand specializing in oral hygiene. The brand's journey began in 1837 when Wilhelm Jordan, a Danish immigrant, founded a comb-making business in Oslo, Norway. Over the decades, the company evolved, shifting its focus toward high-quality brush manufacturing and launching its first toothbrush in 1927. Today, Jordan is widely recognized for combining Scandinavian design principles—simplicity, functionality, and aesthetics—with effective dental care solutions.

In 2012, the Norwegian conglomerate Orkla ASA acquired the Jordan brand, integrating it into its Orkla Health division. While the brand's heritage and product development remain rooted in Norway, manufacturing is distributed globally to serve various international markets. As indicated by the product packaging, this specific toothbrush is manufactured in Malaysia. Orkla continues to manage Jordan as a leading global brand in the dental care segment, emphasizing both innovation and sustainability across its product lines.