Selex

Selex is one of the most prominent private label brands in the Italian retail sector. It covers a vast array of categories including fresh food, packaged groceries, beverages, personal hygiene, and household cleaning supplies. The brand is designed to offer a balance between high quality and competitive pricing for daily consumer needs.

The production of Selex items is primarily centered in Italy, where the group collaborates with a network of selected local and national specialized manufacturers. By outsourcing production to established facilities, Selex ensures that its products meet strict quality standards while supporting the domestic industrial ecosystem across various regions of the country.

Selex is owned by Selex Gruppo Commerciale, a major voluntary marketing group founded in the 1960s. The group acts as a central hub for several independent regional supermarket chains, providing them with procurement power, marketing strategies, and private label management. It remains a cornerstone of Italian retail, representing a significant portion of the domestic market share through its diverse member organizations.