NESCAFÉ Azera Americano coffee

NESCAFÉ Azera is a premium barista-style instant coffee brand designed to offer a more high-end experience than standard instant granules. It was launched to meet the growing demand for coffee shop-quality beverages at home, blending instant coffee with finely ground roasted beans to create a signature crema.

The NESCAFÉ brand itself was founded in Switzerland in 1938 by the Nestlé company as a way to preserve coffee beans during the surplus in Brazil. Today, Nestlé remains the ultimate owner, operating as one of the world's largest food and beverage conglomerates. For the UK market, Azera is notably produced at Nestlé's factory in Tutbury, Derbyshire, though the brand utilizes a global supply chain for its raw materials and diverse production facilities worldwide.