Italiamo Fior di Grano biscuits

Italiamo is a private label brand created and owned by the German retail giant Lidl. The brand was established to provide consumers with an authentic taste of Italy, featuring products that are traditionally sourced or manufactured in Italy to ensure quality and cultural heritage. Fior di Grano biscuits, a type of shortcake biscuit, are specifically part of this range and are produced in Italian factories specifically for Lidl's global distribution network.

Lidl, the ultimate owner, is a family-owned multinational retail chain based in Germany and part of the Schwarz Group. Since its launch, Italiamo has become one of Lidl's most successful private labels, marketed across Europe and North America. While the brand is German-owned, the production of Italiamo products remains focused in Italy to maintain the 'Made in Italy' certification and appeal.