Roy Rogers Restaurants

Roy Rogers is an American chain of fast-food restaurants, primarily located in the Mid-Atlantic and Northeastern United States. Named after the famous cowboy actor Roy Rogers, the chain was founded in 1968 by the Marriott Corporation. Throughout its history, it became famous for its 'Big Three' menu items: roast beef, fried chicken, and burgers.

The brand has undergone several ownership changes, moving from Marriott to Hardee's (owned by Imasco) in 1990, which led to a significant contraction of the brand as many locations were converted. However, the brand was revitalized when it was purchased by the Plamondon family, who had been long-term franchisees. Today, Roy Rogers operates as a franchise system concentrated in states like Maryland, Virginia, West Virginia, Pennsylvania, and New York, maintaining a dedicated following for its unique menu and iconic 'Fixin's Bar'.