Lunettes Pour Tous eyewear

Lunettes Pour Tous is a disruptive French eyewear brand founded by Paul Morlet and Xavier Niel in 2014. The brand revolutionized the French optical market by offering high-quality prescription glasses assembled in just 10 minutes at an affordable price point. This was achieved through massive volume and a vertically integrated model that cut out many traditional intermediaries in the eyewear supply chain.

The company operates its own laboratories within its retail stores, allowing for rapid production and distribution. While the frames and components may be sourced globally to maintain low costs (often from manufacturers in Asia), the final assembly, lens surfacing, and customization are primarily completed in France to meet the brand's '10-minute' promise. The brand remains privately held and headquartered in Paris, continuing to expand its presence across major French cities.