Action USB-A to USB-C 2.0 Cable

This product is a 300 cm USB-A to USB-C 2.0 cable sold under the brand of the Dutch discount retailer Action. The packaging explicitly states it is 'Made in P.R.C.' (People's Republic of China), which is standard for Action's private label electronics, prioritizing cost-efficiency and mass production.

Action was founded in Enkhuizen, Netherlands, in 1993. The retailer is currently headquartered in Zwaagdijk-Oost, which is also the address printed on the back of this packaging. Since 2011, Action has been primarily owned by the British private equity firm 3i Group plc, although it remains a quintessentially Dutch-born brand. The product is distributed directly by Action's supply chain network across Europe.