TEREA Turquoise for IQOS ILUMA

TEREA is a specialized brand of heated tobacco sticks designed exclusively for use with the IQOS ILUMA induction heating system. These sticks contain real tobacco that is heated rather than burned, aimed at adult smokers as a smoke-free alternative to traditional cigarettes. The Turquoise variant is known for its mentholated tobacco blend.

The TEREA brand was developed by Philip Morris International (PMI) as part of their 'smoke-free future' initiative. While the brand has global origins within the PMI's research facilities in Switzerland, the actual manufacturing takes place in various high-tech facilities across the globe, including significant production sites in Italy, Greece, and Romania, to supply markets in the Balkan region and beyond. Philip Morris International remains the ultimate owner, managing the brand from its operational headquarters in Lausanne, Switzerland. In local markets like Croatia or Serbia, the products are distributed via national subsidiaries like Philip Morris Zagreb d.o.o. or Philip Morris Services d.o.o. Belgrade.