TEREA Turquoise for IQOS ILUMA

TEREA tobacco sticks are designed specifically for use with the IQOS ILUMA induction heating system. Unlike traditional cigarettes, these sticks are heated rather than burned, aimed at providing a tobacco experience without fire or ash. The brand was developed as part of Philip Morris International's vision for a smoke-free future.

Manufacturing of TEREA sticks occurs in several specialized facilities worldwide, notably in Italy at the Crespellano plant, which is one of the company's largest sites for smoke-free products. The brand is owned by Philip Morris International (PMI), which became an independent company following its spin-off from the Altria Group in 2008. PMI is headquartered in the United States but operates globally, focusing on the transition from combustible cigarettes to reduced-risk alternatives.