Made O'Meter
Discover where a brand or product originates
Didriksons is a Swedish heritage brand specialized in functional and waterproof outdoor clothing. Founded in 1913 by Hanna and Julius Didrikson in Grundsund, Sweden, the company initially produced workwear for local fishermen. Today, the brand is known internationally for its 'Storm System' products designed to withstand harsh weather conditions.
While the brand's design and engineering happen in Sweden, manufacturing is primarily located in China and other Asian markets, which is common for major outdoor apparel brands. The company is currently owned by the investment firm Adelis Equity Partners, which acquired a majority stake in 2018 to support its global expansion. Despite various changes in ownership over the decades, Didriksons remains headquartered in Borås, Sweden, maintaining its Scandinavian design philosophy.
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