Made O'Meter
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Rexona is a global leader in deodorant technology, founded in Australia in 1908 by Alice Sheffer. Originally developed by a physician's wife as a personal care ointment, the brand has grown to become one of the most recognizable names in antiperspirant protection. Today, it is widely known by various names including Sure in the UK, Degree in the US, and Shield in South Africa.
The product is manufactured in multiple strategic locations across the globe, including various European plants in countries like the United Kingdom and Poland, as well as sites in Latin America and Asia to serve regional markets. Rexona is owned by Unilever, the British multinational consumer goods giant, which maintains its headquarters in London. Unilever is responsible for the ongoing R&D and global distribution of the brand's 'Advanced Protection' and 'MotionSense' technologies.
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